ART DIRECTION | Zoë Yasemin Akihary | Substack

Inspiration I Saved This Week

A peak into my mind

Jun 18 •

Zoë Yasemin Akihary

How Marni Turns Its Logo Into a Visual Tool

A closer look at typography, tone, and creative direction under Francesco Risso

Jun 15 •

Zoë Yasemin Akihary

On Finding Your Voice Before Your Style

Why your ideas matter more than your moodboard

Jun 11 •

Zoë Yasemin Akihary

Studio 54 - The Era of Endless Inspiration

How a nightclub became one of the most enduring image references in fashion, and why its emotional codes still shape campaign culture today.

Jun 5 •

Zoë Yasemin Akihary

Image Notes: Issue 01 'Craft is Our Language' - Bottega Veneta

Gesture, authorship, and the new visual direction of Bottega Veneta

May 31 •

Zoë Yasemin Akihary

Most Popular

2025 Ins- and Outs According to the Creative Substack Community

Dec 26, 2024 • Zoë Yasemin Akihary

30 Day Craft Your Art Direction DNA Course/Week 1

Feb 3 • Zoë Yasemin Akihary

Simple Art Direction Techniques To Elevate Your Concept

Mar 7 • Zoë Yasemin Akihary

Simple Art Direction Techniques To Elevate Your Concept/2

Mar 13 • Zoë Yasemin Akihary

education

The Art Director’s Shoot Day Playbook

Rituals, real strategies, and how to lead with clarity and calm on set

May 5 •

Zoë Yasemin Akihary

5 Things If You Want to Become an Art Director in Fashion

Everything I wish I knew earlier in my creative career

Apr 30 •

Zoë Yasemin Akihary

How I’d Build a Career in Art Direction From the Ground Up Today

With all my insights: a step-by-step roadmap to get started without school or industry contacts

Apr 9 •

Zoë Yasemin Akihary

How to Pitch an Art Direction Concept So People Get It Instantly

Because good concepts don’t speak for themselves --> you do

Mar 23 •

Zoë Yasemin Akihary

The Art of Rebranding a Luxury Fashion House

The creative director musical chairs & what it means for fashion art direction

Mar 9 •

Zoë Yasemin Akihary

analysis

How Marni Turns Its Logo Into a Visual Tool

A closer look at typography, tone, and creative direction under Francesco Risso

Jun 15 •

Zoë Yasemin Akihary

Studio 54 - The Era of Endless Inspiration

How a nightclub became one of the most enduring image references in fashion, and why its emotional codes still shape campaign culture today.

Jun 5 •

Zoë Yasemin Akihary

The Role of Silence in Art Direction

How to use minimalism as a powerful tool in visual storytelling

May 25 •

Zoë Yasemin Akihary

How Did Art Direction Become a Thing?

From ancient temples to TikTok campaigns, here’s how it all started and what it’s turning into now.

Mar 30 •

Zoë Yasemin Akihary

The Art of Rebranding a Luxury Fashion House

The creative director musical chairs & what it means for fashion art direction

Mar 9 •

Zoë Yasemin Akihary

personal

On Finding Your Voice Before Your Style

Why your ideas matter more than your moodboard

Jun 11 •

Zoë Yasemin Akihary

On Asking Before You’re Ready

How to create your own opportunities instead of waiting to be chosen.

May 28 •

Zoë Yasemin Akihary

On Dealing with Imposter Syndrome

How to deal with self doubt and pressure

Mar 19 •

Zoë Yasemin Akihary

On the Reality of an Art Director's Day

What do I actually do on a day to day basis

Jan 22 •

Zoë Yasemin Akihary

My Vision for 2025 and Reflection on 2024

On getting out of your comfort zone, personal projects, one to one mentoring and a new newsletter!

Dec 30, 2024 •

Zoë Yasemin Akihary

guides

The Editorial Formula

What makes a fashion story actually feel like a story?

May 16 •

Zoë Yasemin Akihary

10 Prompts to Build Your Art Direction Portfolio

Simple prompts to sharpen your taste, style, and storytelling

May 7 •

Zoë Yasemin Akihary

How Styling Builds Brand Identity

How to craft a styling direction as an art director that supports brand identity

Apr 19 •

Zoë Yasemin Akihary

The Art Director's Visual Library

50+ Tools, resources, and sites I actually use for research

Apr 13 •

Zoë Yasemin Akihary

How I’d Build a Career in Art Direction From the Ground Up Today

With all my insights: a step-by-step roadmap to get started without school or industry contacts

Apr 9 •

Zoë Yasemin Akihary

inspiration

3 Editorials To Get Inspired By/6

New inspiration out of your usual feed

May 14 •

Zoë Yasemin Akihary

10 Sneaker Art Direction Ideas

A collection of simple concepts to spark your next campaign or elevate a loose brief

Apr 23 •

Zoë Yasemin Akihary

The Art Director's Visual Library

50+ Tools, resources, and sites I actually use for research

Apr 13 •

Zoë Yasemin Akihary

Simple Art Direction Techniques To Elevate Your Concept/2

A creative cheatsheet for when your mind goes blank

Mar 13 •

Zoë Yasemin Akihary

Simple Art Direction Techniques To Elevate Your Concept

A creative cheatsheet for when your mind goes blank

Mar 7 •

Zoë Yasemin Akihary

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