Image Notes: Issue 01 'Craft is Our Language' - Bottega Veneta

Gesture, authorship, and the new visual direction of Louise Trotter for Bottega Veneta

Image Notes is a new series of long-form essays that dissect the visual culture behind standout campaigns, stills, and creative work. Each piece examines the references, construction, cultural positioning, and visual logic of a single image or body of work, and how it’s drawing from history, theory, and intuition. It’s an ongoing study of how meaning gets built into form, and where image-making might be heading next.

These are not moodboard, inspiration or practical education on art direction posts, like my usual content. They’re frameworks, questions, and deep dives and exclusive to paid subscribers.

We begin with Bottega Veneta’s new chapter.