25 Comments
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Giulia C.'s avatar

Amazing read! 🤍

Zoë Yasemin's avatar

🫶🏼🫶🏼

MTunnell's avatar

Love this!

Annie Dabir's avatar

so glad to be included in this!!

Zoë Yasemin's avatar

Thank YOU for sharing your pov, loved all the references! ❤️

Meagan Garrett's avatar

This was phenomenal. I have so many new substacks to go read and this was so informative. THANK YOU for putting this together.

Zoë Yasemin's avatar

Thank you, so glad you loved it! These are all definitely on the list of some of my fav substackers and definitely worth the read :)

Milla Hay's avatar

Oh wow, this was WELL done! I’ve lost my drive and mojo a little bit (worked in fashion photography in a big town, now I’m back in my hometown with no fashion jobs in sight), but this right here gave me some inspiration to find my place again in 2025!!

Zoë Yasemin's avatar

Aww thank you so much, so glad to hear! Sometimes you need to make space in your brain to be able to absorb new inspiration and the ideas and direction you want to go to creatively will follow!

Milla Hay's avatar

Exactly! And this piece really nudged me along in the right direction.

Monika Rosie Young's avatar

Loved this SM Zoe!! This certainly helped to drag me out of my post Xmas slump 🫶🫶

Zoë Yasemin's avatar

Thank you so much 🫶🏼✨ so glad to hear! 🙌🏼

Kenah's avatar

Perfection from all involved! Goodbye TSA bin fkats!!!

María Gladka's avatar

Great read, happy to see a collab with few of my favourite writers here

Zoë Yasemin's avatar

Thank you 🫶🏼❤️

FragrancePhyto's avatar

I am sad as all the planners sold out so going to make sure the one non messy thing I do in 2025 is pre-order one

Zoë Yasemin's avatar

Hahaha when I saw I went straight to google and found it on amazon. Everywhere on tiktok it said it was sold out but maybe I was lucky bc I am in the Netherlands. There are lots of alternatives tho!

FragrancePhyto's avatar

You were lucky. I managed to get one but had to lean in on some serious contacts.

Lee Glandorf's avatar

Love this! 100% aligned with this idea of niche as king - zines, local events etc. can’t fake authenticity in these spaces, which makes it hard!!

Zoë Yasemin's avatar

Definitely! Especially for brand activations I am sick of seeing the same influencerd taking pretty pictures of themselves and it feeling generic. There are so many cool and local things brand can do and find real people that would love it!

taila lee's avatar

love it!! I'm new to substack & this is one of the first pieces I've read

Zoë Yasemin's avatar

Welcome to substack! <3 hope you will get inspired on here :)

loveMELT's avatar

Thanks for curating this list, sharing different perspectives, and writing your thoughts on 2025, Zoë, it's interesting what people are thinking/feeling. I resonate with your 'in' of "sharing your process online". I agree, it's refreshing to see the reality and the behind-the-scenes of what is involved in making something worthwhile. I'm also into Viktoriia's, "Digging through the archives for inspiration (bonus points if they are not digital)"...I'm a big fan of the library, diving into a book takes you to a different world.