analysis

How Marni Turns Its Logo Into a Visual Tool

A closer look at typography, tone, and creative direction under Francesco Risso

Jun 15 •

Zoë Yasemin Akihary

Studio 54 - The Era of Endless Inspiration

How a nightclub became one of the most enduring image references in fashion, and why its emotional codes still shape campaign culture today.

Jun 5 •

Zoë Yasemin Akihary

The Role of Silence in Art Direction

How to use minimalism as a powerful tool in visual storytelling

May 25 •

Zoë Yasemin Akihary

How Did Art Direction Become a Thing?

From ancient temples to TikTok campaigns, here’s how it all started and what it’s turning into now.

Mar 30 •

Zoë Yasemin Akihary

The Art of Rebranding a Luxury Fashion House

The creative director musical chairs & what it means for fashion art direction

Mar 9 •

Zoë Yasemin Akihary

Why Marc Jacobs is Still Relevant After 40 Years in Fashion

What we can learn from his taste, reinvention, and deep understanding of culture

Feb 19 •

Zoë Yasemin Akihary

2025 Art Direction Trend Predictions

How storytelling, nostalgia, and human connection are shaping the future of creative campaigns

Jan 12 •

Zoë Yasemin Akihary

How Jacquemus Makes Store Openings Unforgettable

How clear branding, playful details and social-first strategies make every Jacquemus launch unforgettable

Nov 29, 2024 •

Zoë Yasemin Akihary

The Impact of Dapper Dan: An Essay

How Dapper Dan changed luxury fashion

Nov 17, 2024 •

Zoë Yasemin Akihary

Are Today’s Pop Stars Creating Fashion or Just Bringing It Back?

How today's music scene leans on the past to shape its future.

Sep 25, 2024 •

Zoë Yasemin Akihary

How Foodware Brands are Serving Up Fresh Inspiration for Art Directors

Exploring How Foodware Brands are Redefining Luxury and Providing Fresh Inspiration for Fashion Art Direction

Aug 31, 2024 •

Zoë Yasemin Akihary

Is Social-First Killing the Role of an Art Director?

As luxury fashion brands embrace social-first strategies on platforms like TikTok, the role of the art director is evolving. This article explores…

Aug 25, 2024 •

Zoë Yasemin Akihary

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