How Did Art Direction Become a Thing?

From ancient temples to TikTok campaigns, here’s how it all started and what it’s turning into now.

Hi everyone,

Hope you’re all good! I’ve been very busy in the last week and have a few days in between travel and shoots, where I’m focusing on getting everything sorted for tax season. That’s why today’s article I decided to rewrite my very first written post on Substack. I had recently taken it down, because it’s always the first thing you see when ope…