How to Pitch an Art Direction Concept So People Get It Instantly
Because good concepts don’t speak for themselves --> you do
A great idea means nothing if people don’t understand it. The difference between a concept that gets approved instantly and one that falls flat isn’t just the idea itself. It’s how you sell it. In the previous guided art direction briefing for paid subscribers, we worked on creating a pitch deck and presenting a concept in the most convincing yet concise way possible.
A strong art direction pitch doesn’t need to be complicated, but it does need to be structured in a way that makes the concept feel inevitable. You want people to see it so clearly that they start imagining the final execution as if it already exists. The goal is to remove any uncertainty.
In today’s article I wanted to break down some learnings and starting points to make your concept land every time. This also works for photographers pitching editorials or jobs, strategists coming up with big ideas, small businesses pitching to PR and anyone who wants to convince someone else of their idea.
Let’s jump into the 5 principles with examples that I’m sharing today and a plug-and-play (art direction) pitch formula that you can use over and over again.
