Visual Playbook #4 The Intersection of Print and Digital
Playful ways to bring a touch of art direction through print in your images
Hi everyone,
Welcome to another edition of the Visual Playbook, where I break down art direction ideas, techniques, and visuals to help you create impactful work. In this edition, we’re diving into how to use printed imagery in creative ways, not just as a medium but as a tool for storytelling, interaction, and experimentation. From blending tactile nostalgia with playful techniques, this playbook is your guide to elevating campaigns, editorials, or personal projects with ideas that are playful, clever, and impactful.
This series is exclusive for paid subscribers and designed to provide all the tools you need to refine your creative vision, push your art direction skills, and elevate your projects. In previous editions, I’ve explored themes like creating lo-fi but elevated visuals, turning everyday cues into high-concept art direction, and mastering dynamic group shots. These playbooks offer actionable techniques, curated visuals, and references to kickstart your next big idea, whether it’s for a brand campaign, an editorial, or a personal project.
I’m offering a discount until the end of the year, as in the beginning of the new year the paid subscription will get a new spin. I will be introducing monthly art direction briefs with the opportunity to get written feedback on your mock-up projects. So so excited for that!
In this edition, we’re exploring three innovative ways to incorporate print into your art direction with a full library of tons of references,:
Transforming everyday printed materials into tools for visual storytelling
Rethinking traditional out-of-home formats to make a bigger impact
Creating playful packaging that becomes part of the narrative and shareable moments
Print is tactile, tangible, and inherently nostalgic, making it a powerful choice in a world where digital content dominates. When used cleverly, it grabs attention and sparks curiosity in ways that feel refreshing to modern audiences. Each section is full of curated visuals and real-world examples to inspire your next project.
To access the full playbook, including detailed techniques, curated references, and actionable ideas, consider upgrading to paid. You’ll gain access to all past editions, from mastering lo-fi yet elevated visuals to creating high-concept group shots, as well as a full archive of insights and inspiration. Let’s get started…
