Visual Playbook #2
Exploring Everyday Cues and Elevating Them Through Art Direction
Welcome to the second edition of Visual Playbook, an exclusive series for paid subscribers where I share art direction ideas, techniques, and mood boards that can serve as a foundation for your own projects. This series is hopefully there to inspire you and look at images in a way you haven’t done before, or use it as a starting point for a new project/concept, whether that’s a brand campaign, editorial or personal project.
In each edition, I dive into specific styles and themes, offering curated visuals and insights that you can adapt and evolve for your work. Whether you're looking to explore new aesthetics or refine your current approach. Last time we explored a chaotic harmony within group shots, as well as using family- and school pictures as inspiration for high-end art direction.
As a paid subscriber, you get access to that one, but also my other content series Concept Lab. I will try to alternative between the two on a weekly basis. In Concept Lab I create fictional, in-depth art direction concepts and campaigns for real brand. I take you through each step, decision making process and the way I construct images. Last week we looked at redefining the American Dream with Thom Browne. Additionally you also get the complete archive of posts I’ve written in the past, like deep dive analysis on brands like Jacquemus, Comme des Garçons and the evolution of Gucci and its art direction across its four eras to name a few.
If you're already subscribed, thank you for being part of this, I appreciate it more than you can imagine! ❤️
Today we are exploring taking inspiration from the everyday and elevating this into a high-concept visual. Whether it’s going to the airport, noticing a club line or commuting, everything is a source for inspiration.