I miss look books. When I worked as an editor at a print magazine so long ago, we would get mailed all the look books for collections. We would sit and go through every one, picking out the styles we liked best. Each look book was a world in itself. So magical. x
Ahh that sounds like the dream! And also so nice to interact with a brand in a more tactical way, as lookbooks add layouts, typography, textures, formatting etc and that tells so much about the brand than just the collection itself
I hope so!! Giving me major throwbacks to around the holidays and even toystores had lookbooks to go through. Would love to see this come through in interior design, beauty, etc!
I miss look books. When I worked as an editor at a print magazine so long ago, we would get mailed all the look books for collections. We would sit and go through every one, picking out the styles we liked best. Each look book was a world in itself. So magical. x
Ahh that sounds like the dream! And also so nice to interact with a brand in a more tactical way, as lookbooks add layouts, typography, textures, formatting etc and that tells so much about the brand than just the collection itself
This is SO coming back and I think it’s going to expand beyond fashion into brand doing world building.
I hope so!! Giving me major throwbacks to around the holidays and even toystores had lookbooks to go through. Would love to see this come through in interior design, beauty, etc!