ART DIRECTION

ART DIRECTION

Building an Image Archive in 2025

In a sea of sameness, the best references are the ones that ask questions, hold tension, and outlast the algorithm.

Zoë Yasemin's avatar
Zoë Yasemin
Jun 24, 2025
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Tim Walker’s Sketchbook

In the age of infinite scroll, the concept of the image archive has shifted. What once referred to personal folders, institutional libraries, and hard drives of rare scans has now become a broader cultural dilemma. Everyone is archiving, but fewer people are curating with purpose.

Search functions are getting sharper. AI can now su…

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