Hey Zoe, I loved this post. I’ve been working in the fashion industry, but on the corporate strategy side (in-house and as a consultant) and I really want to pivot into art direction/creative consulting. I’m doing graphic design, branding and photography styling courses at the moment, but I’ve only just started them and don’t have any work I’d want to include in a portfolio yet.
To start out, would you recommend to pursue some personal projects and then just keep reaching out for freelance work?
this is too good
Thank you <3 🤗
Hey Zoe, I loved this post. I’ve been working in the fashion industry, but on the corporate strategy side (in-house and as a consultant) and I really want to pivot into art direction/creative consulting. I’m doing graphic design, branding and photography styling courses at the moment, but I’ve only just started them and don’t have any work I’d want to include in a portfolio yet.
To start out, would you recommend to pursue some personal projects and then just keep reaching out for freelance work?
Sorry Lottie, just saw this now! I'd definitely pursue some personal projects, but also don't dismiss what you've already worked on. I have created a guide with every place an art director can work, it's easiest to check which ones has the most overlap with your current skills and try to get in there. Then from there, once you've earned the title, you can move over to different type of companies. It is also best to try to do pro-active work if you are at a different job, involving yourself in creative or initiating concepts. https://artdirection.substack.com/p/every-place-you-can-work-as-an-art?utm_source=publication-search https://artdirection.substack.com/p/breaking-into-the-industry-as-an-f41?utm_source=publication-search
Thank you for the reply, that's great advice, and a really useful article