this is not my business AT ALL but it tracks for what i do in the world. ‘frictionless now reads as machine’ stopped me in my tracks. i notice i rarely look at magazines anymore. the imagery flat and uninviting. i have nothing more to add to your beautiful and eye opening piece of writing except to say i do apply your thinking to the world of my own creativity. thank you!
Ooo loved this article!!! I’m also really interested in what artists are doing at the moment!! Guanyu Xu printed imagery overlapping real spaces giving rooms a surreal sense that leaves us to wonder what is real and what is not. The physicality of this (similar to the Rama Duwaji shoot) and the human argument on questioning what is real is a position that feels so not ai.
I loved this article - how incredibly thought-provoking! Immediately shared it with my partner who is currently doing a PhD in the philosophy of photography; it’s fascinating to see the role that AI has to play in our relationship with photography nowadays.
I agree with you, I think the best fashion editorials are the ones that make you think ‘what the hell is that doing there’ (about a prop) because it’s so defiantly anti-machine, and only could have been thought up by the wonderfully wacky minds of those directing these artistic, beautiful shoots.
Lovely writing! As an outsider looking in, trying to make sense of this world, I think you are getting right to the heart of things. The part that I can't grasp is the economics of it all. Are polished photos damaging sales, or enough to make the suits pay attention? How do you make the business case for originality? Thanks for your insights!
I love these questions! I was wondering the same. If the budgets are shrinking and timelines dissappearing, but the only way to break through is to be as original and intentional as possible how does that even work?
Loved to see you calling attention to this Zoë. I had it happen to me myself, when I posted a body of work that took nearly 4 hours editing and designing and TikTok marked it as “AI” it was heart breaking and almost felt like I was black listed .
As the creative director behind most of the handcrafted Amouage campaigns, I couldn't agree more with this beautifully written article. Great choice of photography. Very curious where this shift will evolve into and somehow getting a rather positive gut intuition than negative. I want to believe brands will even more lean towards concept and craft in this overpolished world of boring perfection.
this is not my business AT ALL but it tracks for what i do in the world. ‘frictionless now reads as machine’ stopped me in my tracks. i notice i rarely look at magazines anymore. the imagery flat and uninviting. i have nothing more to add to your beautiful and eye opening piece of writing except to say i do apply your thinking to the world of my own creativity. thank you!
Perfect start to my Sunday reading your wise, refreshing and thorough takes. Brilliant, informed and researched once again. Brava
Ooo loved this article!!! I’m also really interested in what artists are doing at the moment!! Guanyu Xu printed imagery overlapping real spaces giving rooms a surreal sense that leaves us to wonder what is real and what is not. The physicality of this (similar to the Rama Duwaji shoot) and the human argument on questioning what is real is a position that feels so not ai.
https://www.yanceyrichardson.com/artists/guanyu-xu?view=slider#7
I loved this article - how incredibly thought-provoking! Immediately shared it with my partner who is currently doing a PhD in the philosophy of photography; it’s fascinating to see the role that AI has to play in our relationship with photography nowadays.
I agree with you, I think the best fashion editorials are the ones that make you think ‘what the hell is that doing there’ (about a prop) because it’s so defiantly anti-machine, and only could have been thought up by the wonderfully wacky minds of those directing these artistic, beautiful shoots.
Lovely writing! As an outsider looking in, trying to make sense of this world, I think you are getting right to the heart of things. The part that I can't grasp is the economics of it all. Are polished photos damaging sales, or enough to make the suits pay attention? How do you make the business case for originality? Thanks for your insights!
I love these questions! I was wondering the same. If the budgets are shrinking and timelines dissappearing, but the only way to break through is to be as original and intentional as possible how does that even work?
Loved to see you calling attention to this Zoë. I had it happen to me myself, when I posted a body of work that took nearly 4 hours editing and designing and TikTok marked it as “AI” it was heart breaking and almost felt like I was black listed .
As the creative director behind most of the handcrafted Amouage campaigns, I couldn't agree more with this beautifully written article. Great choice of photography. Very curious where this shift will evolve into and somehow getting a rather positive gut intuition than negative. I want to believe brands will even more lean towards concept and craft in this overpolished world of boring perfection.