ART DIRECTION

ART DIRECTION

Why Stüssy Still Feels Cool

A breakdown of their image direction, branding details, and everything that keeps it consistent

Zoë Yasemin
Apr 11, 2025
∙ Paid
Stussy 40th anniversary

Hi everyone,

For those who follow me on the Substack App/Notes know that I often use this place to brain dump thoughts, images and curate moodboards. Recently I had posted on the Stüssy brand world and decided that there is so much to uncover, so why not break it down in an article.

I often turn to Stüssy for inspiration. Their Inst…

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