How to Shape Impactful Change through Art Direction
How art directors can approach sustainability and ethics in their work
I often find myself going back and forth on this question: Am I doing harm by trying to sell a product through art direction? Do we really need to sell more? At the same time, creating stories and visuals has always been my passion.
It’s something I’ve been doing ever since I was a little girl. I spent hours curating notebooks with magazine cut-outs, ad…