Fashion Doesn’t Need More Content
Endless drops, empty metrics, and the burnout of image-making in a content-obsessed industry.
Hi everyone,
Today I’m sharing an essay I’ve been writing for a while. A year ago, I posted a piece called “Is Social First Killing the Role of the Art Director?” It came from a personal frustration: client after client asking for content to look lo-fi, shot on iPhone, stripped of anything that felt produced or crafted. Every curated decision got taken o…