Every Type of Art Direction Guide
Discover 20 unique paths in art direction, from social content to luxury campaigns, and the skills you need for each.
Hi everyone,
Happy Sunday! I’m currently at Berlin Fashion Week, so can’t wait to share some of the inspiration I found here. Last week’s been a bit of a turmoil when I got hit with being sick and everything at the same time. Luckily, I wrote some drafts so I wouldn’t be behind on my posts :)
Tomorrow I am also launching the 30 days ‘Craft Your Art Direction DNA’ course on this newsletter and I am so excited and nervous to see what you think. From tomorrow you will receive 3 posts a week, but the Monday posts are only the course, which will take place over 5 weeks. I made it adaptable so free subscribers can do an alternative version as well.
This is my second part of the series that shows the versatility of the job of an art director in which I created an overview of every single type of art direction that exists, what it means and what skills are needed. It can be very helpful if you are navigating your career and not quite sure what you want to do, but feel drawn to become an art director.
Previously I created a guide with Every Place an Art Director Can Work including what roles and responsibilities and what the job means. This time it goes more in depth on what type of art direction' exists and who it is for. In some jobs you might have to do multiple types of art direction at once, some jobs are more specialised.
This guide is available for paid subscribers, but you can use a free trial to access it. When you upgrade to paid, you will also get access to all my other guides on what art directors earn, the different companies to work for, the visual playbooks, step by step concept breakdowns and a lot more. It’s an ever-expanding archive.
I hope this guide helps you in getting an idea of what art direction is about and how it can be different across companies and places. Know that everything starts with a concept, insight and moodboard, so when you have a strong foundation and master the most important skill you can move across the different types of art direction at some point. That way the job will have something to offer to you for a lifetime and it never gets boring! I’m currently mentoring paid subscribers with their concepting- and insight creation skills with guided art direction briefs + feedback and it’s been so much fun!